I began as a licensed funeral director, sitting across from families on the worst days of their lives. I listened to the plans people were going to start next year. The trips they were going to take after retirement. The conversations they meant to have. Most of them believed they had more time.
Later, I built a corporate career leading culture and inclusion strategies at companies like Amazon and Nordstrom. On paper, it looked successful. And it was. But I was still living as if the real risks, the bold pivot to do something on our own, could wait.
Then my wife and I lost her 24-year-old son, Dustin, unexpectedly. That changed everything. Time stopped feeling unlimited.
In the midst of our grief, a diving possibility presented itself to us: a dog wash station. I have no idea how I even saw it, but somehow I did. The idea never left me and in December of 2019 we launched our small business. Our little business has grown a lot since then and in 2024, I stepped out of my corporate job to go all in our small business.
What I've learned from losing Dustin too soon and discovering dog wash stations in the midst of our grief is that we've been living it backwards.
We think we have unlimited time and limited possibilities.
It’s the reverse. We have limited time and unlimited possibilities.
Today, I speak and coach others who feel the call to be and do something more with their lives. My work is about clarity, courage, and taking action.
