Limited Time.
Unlimited Possibilities
Entrepreneur. Speaker. Coach. Builder of unexpected things.


Colleen is a former licensed funeral director and corporate culture leader whose career spans retail, tech, and entrepreneurship.
Early in her career, she worked with grieving families and that experience shaped how she thinks about time, choice, and the things people put off.
She went on to lead inclusion and belonging strategies at companies including Nordstrom, Petco, and Amazon before stepping away from corporate leadership in 2024 to fully dedicate herself to the self-serve dog wash business she co-founded with her wife in San Diego.
Across every chapter of her work, one belief stays the same:
Time is limited. Possibility is not.

If you’re exploring the possibility of launching a self-serve dog wash, I put together a practical guide that walks you through the real numbers, startup costs, location strategy, and lessons we learned the hard way.
I also have loads of free content on my YouTube channel that shows all the real challenges of owning and operating a self serve dog wash business!
