How To Start A Successful Self Serve Dog Wash Business
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In 2019, we placed our first two dog wash machines in a corner parking lot near San Diego's most popular dog beach.
We weren't experts.
We had day jobs, bills to pay, and the same fears you probably have right now:
What if nobody comes? What if I waste money I can't afford to lose?
What if I don't know enough about business to make this work?
Six years later:
80,000+ happy dogs washed
4 thriving locations
12 self-serve machines generating consistent revenue
We're not special—we're just like you. We started small, made plenty of mistakes, and figured it out one step at a time.
The difference? We have a process that works.
Now we're sharing every detail of that process with you, so you don't have to spend years learning what we discovered the hard way.
**YEAR END UPDATE**
As 2025 comes to a close, I wanted to add a personal note to let you know that things are changing fast. A year ago, I committed to making helpful content for others to understand how easy it is to start a self serve dog wash business.
What's happened over the last year:
More people are watching my videos
More people are sending me questions about how to start.
More guides are being sold.
More people are looking for locations to launch in 2026.
I think about other businesses like laundromats, car washes, storage, vending machines. Those are all great ideas, but most people have waited too long, it's gotten super crowded, and expensive, and even more difficult to make money.
Don't wait on this idea.
Please don't look back and say "I wish I started that dog wash business"
Just watching "how to" videos won't change your life.
Just thinking about it won't change your life.
Buying the guide is the first step towards being your own boss
and living your life on your terms.
The opportunity to start a self serve dog wash business is right here.
But more people know about it now.
More people are taking action.
More people are opening up new dog wash businesses and you could be one of them.
What's Included in The Guide:
The 4 Pillars framework that every successful dog wash business requires - location selection, equipment choices, business setup, and financial planning (this eliminates the overwhelm of not knowing where to start).
Detailed equipment manufacturer comparison - pros, cons, pricing, and support for the main self-serve dog wash stations (we researched multiple brands so you don't have to).
Location scouting strategies that actually work - how we found our corner parking lot location 3 minutes from San Diego's #1 dog beach and grew from there (includes the exact websites and tactics we used to find all 4 locations).
Complete business setup checklist - legal structure, permits, insurance, payment processing, and pre-launch preparation (avoid the costly mistakes that can delay your opening).
Real maintenance costs and schedules - what actually breaks, when it breaks, and how much it costs to fix (includes unexpected expenses you need to budget for).
Pricing strategy that maximized our revenue - why we started at $14 per wash and increased to $16, plus the add-on services that boost transaction values (includes our exact pricing research process).
Marketing tactics that cost almost nothing but drive real customers - the strategies that built our customer base without expensive advertising (you'll see the real results).
Personal readiness assessment - the honest evaluation of whether this business fits your lifestyle, finances, and goals (better to know now than after investing $50,000+).
Financial planning framework and startup cost breakdown - comprehensive budget planning and realistic revenue projections (includes the typical investment ranges for equipment, buildout, and monthly expenses).
Key vendor recommendations and contacts - specific equipment suppliers, insurance companies, and service providers we actually use and recommend (skip months of research and go straight to the companies that support our business).
[BONUS] Complete actual location case study - real revenue and expenses from month 1 through month 19, including the exact $55,050 startup investment and growth from $1,363 in month 1 to $4,777 in month 19 (actual numbers show how revenue nearly tripled).
[BONUS] 19 months of actual seasonal patterns plus growth projections - exactly when to expect busy periods, slow months, and how customer behavior changes throughout the year (critical for cash flow planning and accelerating growth in year two).