The step-by-step guide from the Doggowash co-founder who built a thriving business
with 12 machines across 4 locations—all while working a full time job
In 2019, we placed our first two dog wash machines in a corner parking lot
near San Diego's most popular dog beach.
We weren't experts.
We had day jobs, bills to pay, and the same fears you probably have right now:
"What if nobody comes?"
"What if I waste money I can't afford to lose?"
"What if I don't know enough about business to make this work?"
Five years later:
- 80,000+ happy dogs washed across
- 4 thriving locations
- 12 self-serve machines generating consistent revenue
We're not special—we're just like you.
We started small, made plenty of mistakes, and figured it out one step at a time.
The difference?
We had a process that works.
Now we're sharing every detail of that process with you,
so you don't have to spend years learning what we discovered the hard way.
There's a Better Way
You've worked hard to build financial stability, but something's missing. You dream of being your own boss without the terrifying leap of quitting your job and risking everything.
What if you could:
Start a profitable business while keeping your steady paycheck
Build something you're proud of that serves your community
Create a path to eventually leave your job—on your terms
Jump into the growing Pet Industry even during economic downturns
Finding the Perfect Location:
Discover exactly what makes locations profitable (hint: it's not always what you think)
Selecting the Right Equipment
Learn what features matter most, and how to avoid the costly mistakes most first-time Buyers Make
Simple Business Setup
Follow our straightforward Guide for permits, legal structure, and marketing that works (without overwhelming you).
Real Numbers
Get actual numbers: startup costs, monthly expenses, revenue projections, and financing strategies to get started
Most of our guide readers are busy professionals balancing full-time jobs, families, and other commitments. That's why we've designed a system specifically for people who:
Have 10-15hrs a week for a side Hustle
our guide shows you exactly where to focus so you aren't spending hours trying to figure it all out
Need Clear Step By Step Instructions
We've taken our 5 years of experience and learning's and put it all in one easy to use guide
Want to learn Before you Leap
we learned through trial and error so you don't have to .
dream of owning their own business
we provide a guide to starting a profitable side hustle so you have control over your career choices
The Business Model Explained
What's required to get started
Typical startup costs and monthly expenses
Revenue potential and additional income streams
Business Setup Essentials
Critical Success Factors
Our location selection criteria (the #1 success factor
Guidelines and Tips for selecting the right equipment
Key lessons learned from washing 80,000+ dogs
Launch and Marketing Strategies
Most business guides are written by people who've never actually operated the business they're teaching. Our guide is based on our real experience building Doggowash from one parking lot location to four facilities:
Expected Costs and Revenues
We share transparent numbers, including initial investment, monthly operating expenses, and how many washes per week you can realistically expect
Specific Mistakes So You can Avoid Them
We highlight key lessons learned the hard way so you can avoid them
strategies we actually use
We provide the checklists, operational procedures, and management tools we learned that will set you up for success
real world Insights
our guide is driven by practical insights we've gained by serving more than 80,000 dogs across four locations
© Copyright Colleen Mitchell Industries LLC 2025. All rights reserved. Contact: [email protected]